Blog Post

Why Rebrand?

Are you starting to lose your audience? Getting bored of your current visual identity? This is your sign for a REBRAND!


If you’re a brand that has been around for a while, you’ve most probably gained some street cred, made a name for yourself and become a recognisable brand amongst your community. While you may feel a rebrand isn’t a necessity right now, it is always important to keep growing and changing as a brand. Here are 5 reasons to rebrand...

1. To Introduce

Sometimes what your business needs is something new. Either it’s a new product, your visual identity, or even your mission. A refresh is always a good idea; maybe it’s just a change in fonts or logo, or maybe it means a whole brand overhaul. 


2. To Identify 

You want to show your new visual identity, your new logo, giving a fresh look to your business. Show your clients and customers that you are here. When you focus on the parts of your business that need updating and promote them correctly, people will take notice. 


3. To Strategise 

Rebranding can be a clever strategy to increase your chances of your success when you’re just getting started. If you’re currently only attracting a specific demographic, it’s time to reassess your branding. A rebrand will help you engage with new audiences and key demographics you are looking to target. 


4. To Stand Out 

You want to be different from the others. Right? You can show the newer and more updated version of you compared to your competitors. Your brand may look very similar to your competitors, but you have your very own unique mission. This is a great time to differentiate through a potential rebrand. 


5. To Stay Relevant 

Nothing lasts forever, that includes trends. If you notice you’re slowly losing your audience, this could be one of the reasons why. Especially if you have been around for a while, your followers and clients know what you look like and may just skip past you as it’s already familiar. Give them something new to look at and show them how you are evolving. 


With these points in mind, you are now ready to start thinking about what a rebrand might look like for YOU. 


Ready to start now? Let Wild & Free Media help you create your dream brand. Our passionate, highly creative and professional team specialises in creating captivating visual identities and delivering effective marketing and brand strategies for when you need it most. 



Contact us today at hey@wildandfree.com.au to schedule a FREE discovery session, and let’s amplify your brand! 

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