Blog Post

5 Types of Email Campaigns

Email marketing requires an extensive strategy. There are multiple types of emails that can be used in a variety of different ways to help you make the most of your marketing strategy.


Here are FIVE key email themes to help you unpack the online marketing world 📧

1. Welcome Emails👋

Welcome emails stand as the virtual handshake between your brand and new contacts. Beyond simple introductions, these emails serve a crucial role in acclimating subscribers to your brand's ethos, products and services. Short, actionable and strategically crafted, they guide subscribers seamlessly into the initial stages of engagement.


2. Newsletter Emails  ✍️

The Newsletter emails hold a special place in email marketing. Distinctly non-promotional, newsletters function as a conduit for sharing valuable content—news, updates, insightful tips, tricks and engaging blog roundups. By consistently delivering meaningful information, brands can foster a genuine connection with their subscribers.


3. Promotional Emails 📣

When it comes to showcasing specific products, services or ongoing sales, Promotional emails take centre stage. These emails are instrumental in communicating the unique value propositions of your offerings, persuasively presenting them to your audience and driving conversions.


4. Cart Abandonment Emails 🛒

The Cart Abandonment email is a subtle yet effective strategy to re-engage shoppers who didn't complete the checkout process. By extending a persuasive nudge, often complemented by exclusive discounts, brands entice potential customers to return and finalise their purchases.


5. Seasonal Campaigns 📧

Tailoring your campaigns to align with seasonal themes adds a dynamic touch to your email marketing strategy. Whether it's Christmas, Fathers Day or other relevant occasions, Seasonal Campaigns spotlight products and services that resonate with the current cultural and festive context.


These are just a few examples of the many email marketing campaigns we create for our clients on the daily. Contact us for some help with yours. Hit up the Wild & Free people at: hey@wildandfree.com.au

Your Target Audience. Stop pleasing everyone.

By hey wildandfree • 22 Apr, 2024
This is one of the most difficult steps in marketing. We want to sell to everybody, but if we do that, we end up watering down our content and appealing to nobody! Focus on who your target is and move forward from there. Read this 2 minute blog for a quick yet useful guide on how to find your target audience.

You've Got Mail! How to build your email marketing list.

By hey wildandfree • 08 Apr, 2024
Building a strong email subscriber list can be tricky. Here are 3 tricks of-the-trade to build AND keep your subscribers.

3 Signs it’s time to outsource your marketing

By hey wildandfree • 26 Mar, 2024
Juggling your Business and your Digital Marketing can be tricky to do well simultaneously. Here are 3 signs it's time to outsource your marketing.

Google My Business... Yes you need it!

By hey wildandfree • 19 Feb, 2024
Did you know that having a Google My Business account can work wonders for your company's online presence? It's an absolute game-changer that puts your business on the map—literally! 

Effective Colour Selection

By hey wildandfree • 06 Feb, 2024
Colourful Choices: Tips for Effective Colour Selection in Branding, Marketing and Design Unlocking the potential of colour in branding, marketing and design requires a strategic approach. This blog provides five practical tips for making impactful colour choices that resonate with your audience and enhance your brand's presence.

Business VS Brand

By hey wildandfree • 16 Jan, 2024
Understanding the difference between ‘Business and Brand’ can be substantial in the growth and development of your dreams from the get-go! While they go hand-in-hand, they are two completely different components of any entity that both need their own kind of love and care to nurture growth from.

7 Secrets of Brand Magic

By hey wildandfree • 13 Dec, 2023
Brands that leave a lasting impression on our hearts and minds possess a unique alchemy, a secret recipe of captivating elements that go beyond logos and packaging. We've decoded this brand magic, and we're excited to share seven secrets that will transform your brand from ordinary to extraordinary... 

In the Slow Lane: Why Good Things Take Time

By hey wildandfree • 29 Nov, 2023
There's a saying that "good things take time." It's a phrase that often flies in the face of our modern, fast-paced world, where we've grown accustomed to instant gratification and immediate results. In this age of 15-second videos and rapid information consumption, it's easy to forget the virtue of patience. At Wild & Free Media, we've come to understand that it's not about working to a frantic pace; the truth is, there's incredible value in slowing down, embracing intentionality and focusing on one task at a time. Here are 8 ways to embody the slow and steady pace and to win your own race. 

Attracting Dream Clients

By hey wildandfree • 15 Nov, 2023
If you're ready to welcome a wave of dream clients into your professional life (and we know you are), then it's time to dive into the world of promotion with a capital P. It's not about pretending to have all the answers in the marketing universe, but it's about recognising the profound transformation from the early days. Here at Wild & Free Media, we've gathered five essential tips to help you navigate this exciting journey.

Why Rebrand?

By hey wildandfree • 01 Nov, 2023
Are you starting to lose your audience? Getting bored of your current visual identity? This is your sign for a REBRAND! If you’re a brand that has been around for a while, you’ve most probably gained some street cred, made a name for yourself and become a recognisable brand amongst your community. While you may feel a rebrand isn’t a necessity right now, it is always important to keep growing and changing as a brand. Here are 5 reasons to rebrand...
Show More
Share by: