The window of opportunity for marketers to engage their web visitors has shrunk drastically.
According to a 2015 study by Microsoft Corp ., our attention spans have been whittled down to just eight seconds. The culprit? Our digital lifestyles. Thank emojis and thank Twitter for their 140 characters limitation.
Eight Seconds. Yes, that’s one second less than a goldfish. And we’re all in same fishbowl; the decrease was seen across all age groups and genders in the study. There was an upside though: our ability to multitask is increasing.
As marketers, what do we do with this information? What can we do in eight seconds, to draw our web visitors in? Here are some tips to help you pass the 8-second challenge:
Now it’s time to take the challenge. Set your stopwatch for eight seconds and type in your website URL. Does you messaging get through before the buzzer goes off? Is it compelling? Does it inspire action?
This simple exercise will most likely get you thinking about you website design, layout and key messaging. Hopefully, it will inspire you to make some strategic changes.
And for those of you that have made it through to the end of this blog post, give yourself a pat on the back!