Blog Post

Our favourite SEO secrets of 2023

It can be a challenge keeping up to date with the ever-changing world of Digital Marketing and Search Engine Optimisation (aka SEO)! These little SEO hacks allow you to work your website so you can benefit from these changes and stay relevant.


Here are the TOP FIVE SEO SECRETS of 2023 (so far):


1. Stay up-to-date with Google Algorithm major updates

 

Google’s Algorithm changes happen so frequently that they can be quite easily missed. How do you stay on top of it all? We’ve got some tips:

 

  • Follow relevant hashtags like #googleupdate and #googlealgorithm
  • Use Google Alerts

 

2. Stay on top of your visuals

 

Visual search is becoming more and more prominent as it allows visitors to have better User Experience all-round. Some things to consider in your website:

 

  • Adding infographics or animated GIFs
  • Ensure your images are of a high quality
  • Publish relevant video content

 

3. Optimise your website for voice search

 

Quicker searches mean quicker responses for users! Optimising your website for voice search means including natural language and long tail keywords in your content. This will ensure that your content is easily located with the use of voice search.

 

4. Evaluate your SEO monthly

 

Playing the long term SEO game will not prove to be beneficial in the long run. Rather than planning for 3-6 months in the future, create monthly plans to re-evaluate your website’s SEO and Google’s Algorithm changes. This inadvertently keeps your website relevant and fresh in the long run.

 

5. The User Experience is essential for success

 

The harsh reality of life is… there will always be other websites out there, fighting for a higher positional ranking. Having a great user experience is crucial to stay relevant. The pages of your website shouldn’t take too long to load, the navigation and design should be more intuitive, and the content should directly tell them what they need to know.


 

So there you have it! A quick snapshot of the Top 5 secrets for SEO this 2023 year :)

 

We realise that SEO may not be a top priority for you, however rather than let it take a back-seat leave it to us to take the wheel.

Contact us today on 0407 412 703 and find out how you can easily optimise your website’s SEO.

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