Blog Post

Impact of Global Campaigns

With so many adverts and campaigns exposed to us daily, it's hard for businesses to stand out and show that they're here to make an impact. 

Whether it's through the tugging of heartstrings or creating some serious controversy,  brands have had to find new and impressive ways to make themselves recognisable throughout history. That got us thinking, what is it about the ads that have actually made an impact in their industry that have been so unique and influential? 
So here are some of the most successful global campaigns and why we think they deserve their light in the Global Campaign hall of fame.

1. Coca-Cola ~ "Share a Coke" Campaign
It's undeniable, human beings love the feeling of being seen and feeling significant. This campaign had people out and searching for their names on the sides of a bottle of Coke. Although the campaign was launched by the South Pacific company branch, its success was felt worldwide extending the campaign into creating seasonal themed names to keep themselves relevant. This kept the novelty alive for the brand adding to their profits and continued spike in sales. 


2. Dove ~ "Real Beauty" Campaign

The "Real Beauty" campaign from Dove had such overwhelming global success and greatly impacted the way the industry approached female beauty products. The comparison between how women see themselves and how they see others pointed out with stark contrast in the commercial, pushed the beauty industry to focus on everyday natural beauty. It was revealed within the campaign that only 4% of women globally considered themselves "Beautiful". Dove's aim to change that added to a massive increase in sales and a positive and successful campaign for the beauty of all women.


3. Skittles ~ "Taste the Rainbow"

There's something to be said about the Skittles advertisements. They're such a perfect mix of weird and wonderful that make for some memorable entertainment. The "Taste the Rainbow" Campaign is no different. The brand's ability to continually add a shock factor into its ongoing advertisements paired with the catchy slogan "Touch the rainbow. Taste the rainbow." impacted the way the industry created product promotions, focusing on entertainment rather than pushing sales.


4. Always ~ "#Likeagirl" 

The #LikeAGirl campaign was developed to tackle stereotypes society has created that impact the confidence of young girls. The video was the number one ad on YouTube in March 2016, and the campaign received attention from influential celebrities like Emma Watson. Emoji creators Unicode Project were so influenced by this campaign that they collaborated with Always for new ideas on the next emoji update. The campaign grew such recognition and change in the contemporary view of women in society, that it can be deemed one of the most successful campaigns in the industry.


5. Snickers ~ "You're Not You When You're Hungry"

The Snickers campaign for "You're Not You When You're Hungry" was given global success through the creative drive of one sentence. In a similar way to the "Taste the Rainbow" campaign the creators of this campaign aimed to entertain over sell. With influential celebrity endorsement providing a comedic element in the ads, the campaign grew a name for itself allowing the brand to be known by the tagline alone. Within its first year, "You're not you when you're hungry", helped to increase global sales of Snickers by 16%.


Wondering how to make your brand as impactful as these? Get in contact with us to create some brilliant and memorable campaigns that will keep you in the forefront of everyone's mind.


Wild Love xx

How to Use a Creative Agency

By hey wildandfree • 06 May, 2024
In the world of modern business, capturing the attention of your audience has become a challenging task. As competition intensifies and consumer preferences evolve, the need for innovative and captivating marketing strategies has never been greater. Enter the creative agency – the driving force behind some of the most compelling and memorable brand campaigns. 

Your Target Audience. Stop pleasing everyone.

By hey wildandfree • 22 Apr, 2024
This is one of the most difficult steps in marketing. We want to sell to everybody, but if we do that, we end up watering down our content and appealing to nobody! Focus on who your target is and move forward from there. Read this 2 minute blog for a quick yet useful guide on how to find your target audience.

You've Got Mail! How to build your email marketing list.

By hey wildandfree • 08 Apr, 2024
Building a strong email subscriber list can be tricky. Here are 3 tricks of-the-trade to build AND keep your subscribers.

3 Signs it’s time to outsource your marketing

By hey wildandfree • 26 Mar, 2024
Juggling your Business and your Digital Marketing can be tricky to do well simultaneously. Here are 3 signs it's time to outsource your marketing.

5 Types of Email Campaigns

By hey wildandfree • 13 Mar, 2024
Email marketing requires an extensive strategy. There are multiple types of emails that can be used in a variety of different ways to help you make the most of your marketing strategy. Here are FIVE key email themes to help you unpack the online marketing world 📧

Google My Business... Yes you need it!

By hey wildandfree • 19 Feb, 2024
Did you know that having a Google My Business account can work wonders for your company's online presence? It's an absolute game-changer that puts your business on the map—literally! 

Effective Colour Selection

By hey wildandfree • 06 Feb, 2024
Colourful Choices: Tips for Effective Colour Selection in Branding, Marketing and Design Unlocking the potential of colour in branding, marketing and design requires a strategic approach. This blog provides five practical tips for making impactful colour choices that resonate with your audience and enhance your brand's presence.

Business VS Brand

By hey wildandfree • 16 Jan, 2024
Understanding the difference between ‘Business and Brand’ can be substantial in the growth and development of your dreams from the get-go! While they go hand-in-hand, they are two completely different components of any entity that both need their own kind of love and care to nurture growth from.

7 Secrets of Brand Magic

By hey wildandfree • 13 Dec, 2023
Brands that leave a lasting impression on our hearts and minds possess a unique alchemy, a secret recipe of captivating elements that go beyond logos and packaging. We've decoded this brand magic, and we're excited to share seven secrets that will transform your brand from ordinary to extraordinary... 

In the Slow Lane: Why Good Things Take Time

By hey wildandfree • 29 Nov, 2023
There's a saying that "good things take time." It's a phrase that often flies in the face of our modern, fast-paced world, where we've grown accustomed to instant gratification and immediate results. In this age of 15-second videos and rapid information consumption, it's easy to forget the virtue of patience. At Wild & Free Media, we've come to understand that it's not about working to a frantic pace; the truth is, there's incredible value in slowing down, embracing intentionality and focusing on one task at a time. Here are 8 ways to embody the slow and steady pace and to win your own race. 
Show More
Share by: