Blog Post
How Consumers Prefer to Interact With Brands
We’re all different, and that goes without saying. So, it goes to assume that we each have our own way of interacting with that which surrounds us.
Particularly within recent years, the ability to interact from the comfort of our own home rather than in person, has had a multitude of benefits for the consumer, but does it actually benefit the brand? A great brand can create a customer experience that answers their needs. This article details some of the ways that your brand can meet these needs through certain interactions.
Making a purchase of any kind can always be perceived as a risk, which is why the more information provided by the brand; the better!
Being loyal to the brand was once considered to be the “bread and butter” of what kept a business strong and viable. Whilst consumers today have a lot more control and freedom, their expectations and demand have risen substantially. This doesn’t mean that they are no longer as loyal as before; their perspective of loyalty has changed therefore brands need to adjust to see just where these loyalties lie.
Here are 4 ways consumers are shifting toward optimal brand interaction:
1 – The Experience of the Brand
Consumers will openly tell you whether they’ve had a good or bad experience and are not shy to share that experience around. The experience a consumer receives can easily change their decision on their purchase, they focus more on how they are treated than the product itself and that is often, the reason why they will or won’t purchase your product.
Give your consumer an experience where they can feel their worth and loyalty when purchasing from your brand, and this will give them more reasons to come back as they have form a love for your brand and products.
2 – Easy Access
While having the experience is a major impact, having access to that experience is just as important. No one likes to not experience something if there’s too many obstacles, right?
Being available and easy to use is already a leverage in your consumer’s eyes, even before seeing any products. With the world constantly on the go and everything being instantaneous, this is now a habitual expectation from anyone. You no longer need to dictate an exchange but to facilitate the exchange and to accomplish this, it’s encouraged that brands create an environment that exposes all the key points of your products and services so that purchases are simple, and you give them the opportunities to explore more interactions.
3 – Connecting through your Content
Consumers are not far away from any platform or technology. Social media is so readily available at all hours of the day that it’s no surprise with how heavily consumed it is.
Your content can help build connection to your consumer and trends are showing that the more you personalise and connect with your consumer, the better they relate and connect back to you! Having that consumer share their positive experience on social platforms can leverage your brand greatly as it only takes as little as family and friends to get on board with them, so show them your support back as they are supporting you.
4 – A Helping Hand
When consumers have questions, the last thing they want is a robot to talk too. Technology is great but it cannot replicate the human connection we desire, however we can combine the two for the best experience. Consumers are happy to go through a process of robots if it leads them connecting to a human representative and you can accomplish this by having AI strategies that can collect information to be ready at hand for the human representative, and the connection is streamlined. Consumers are also willing to access information through robots for simple information such as order tracking, checking balance, change an order for example.
These are simple yet effective ways on how to get a consumer interacting with you. Times have changed to where products were once the sole importance of a business. With everything in the palm of our hands, connection is now what consumers long for to make their next and most optimal decision. Do you need help to connect with your audience? Connect with us through hey@wildandfree.com.au
and we’ll help you bridge that gap!
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Wild & Free Media acknowledges the culture and creativity of the traditional owners of the Country on which we live and work, the Awabakal people and Nation. We recognise their continuing connection to the land, water and culture, and support their invaluable knowledge. We pay our respect to the Elders past, present and emerging.