Always at the ready for an
experiment, we conducted an
intensive brand workshop that
uncovered the deep-rooted essence of SDA – people are
the most important material they work with.
From that positioning
statement grew the concept of
‘Tested on Humans’.
SDA, humans are who they
are designing for and also
who they are working with.
The way they design, the way
they work with suppliers,
builders, consultants, contractors and of course clients – all these aspects have been ‘Tested on
Humans.’ This compelling message appeals to any stakeholder and shows that SDA are focused
on their needs, whether they be a developer, prospective employee, consultant, builder, project
developer or an end user of the space they create for.
We believed it was imperative to showcase how relationships are at the epicentre of SDA. Their
sense of humour and the way they work with their clients and consultants all demonstrate just how
much they value people and good relationships. The better the relationships, the better the briefs,
the better the solutions, the better the outcomes for everybody.