O'Neills Tyres

O'NEILLS TYRES
THE CHALLENGE

Already a major sponsor for the Newcastle Jets, O’Neill’s Tyres had a prime advertisement real estate. Our challenge was deciding how to strategically take advantage of a platform that reaches thousands of Novocastrians. We wanted to make sure O’Neill’s premium products and exceptional services stood out against their competition.
THE SOLUTION

The Wild team’s creative designers, marketing guru’s and event co-ordinators put their heads together to create the ultimate promotional day. Taking advantage of a Jet’s home game, we organised a match day event at McDonald Homes  Stadium. Armed with branded bags and hats, flyers and eye-catching banners, the thousands of eager fans couldn’t miss us! We covered all bases, promoting the event through O’Neill’s and The Jet’s social networks via savvy tiles and dynamic banners.

Our enthusiastic team engaged with fans outside the stadium, running family friendly games that used tyres as core props. Bold banners lined the home team’s tunnel as they ran on field, ensuring the folks at home didn’t miss out on the action. Jets fans were bound to know who O’Neill’s were by the end of the day.
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