“If it’s important to the client, it’s important to us.” - That is the philosophy of our friends at Keystone Lawyers.
Lets be honest, visiting a lawyer isn’t the most exciting, relaxing or cheapest thing to do. It’s usually something you’re not at-all looking forward to doing – and Keystone Lawyers are aware of that - they are pretty switched on.
Our job was to re-frame the act of visiting lawyers. With an already great
Philosophy, our mission was clear. To evolve a likable, professional brand that people could look-forward to engaging with – knowing they are dealing with a team that is always one step ahead.
So to renovate the brand and keep their strategic and professional industry voice alive, we did a logo evolution, developed a series of ads, new website, case studies and professional profiles that aligned with their existing collateral.
Adding the care-factor to their website not only targets the clients they wanted to engage with, but also differentiated them in an industry that can be seen as quite cold and harsh.