Junction Fair Portfolio


Junction Fair came to Wild and Free Media after undergoing a change in ownership and looking for a new direction for the centre’s branding and positioning. With no existing brand strategy, we had to develop it from scratch, while also coming up with a complementary relaunch strategy. 

Wild and Free Media developed a new approach that positioned Junction Fair as the ‘destination’ shopping centre in Newcastle, and one with a strong focus on community. To support this strategy, we also developed the tagline; ‘All paths lead to The Junction’, as well as creating a social media and advertising strategy. 

Since the relaunch of Junction Fair shopping centre, their brand presence and visibility in the Newcastle market has continued to grow, while their audience engagement also remains steadily increasing.
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