Junction Fair Portfolio
JUNCTION FAIR
THE CHALLENGE
Junction Fair came to Wild and Free Media after undergoing a change in ownership and looking for a new direction for the centre’s branding and positioning. With no existing brand strategy, we had to develop it from scratch, while also coming up with a complementary relaunch strategy.
THE SOLUTION
Wild and Free Media developed a new approach that positioned Junc tion Fair as the ‘destination’ shopping centre in Newcastle, and one with a strong focus on community. To support this strategy, we also developed the tagline; ‘All paths lead to The Junction’, as well as creating a social media and advertising strategy.
Since the relaunch of Junction Fair shopping centre, their brand presence and visibility in the Newcastle market has continued to grow, while their audience engagement also remains steadily increasing.
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Junction Fair Billboard
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Junction Fair Social Media
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Junction Fair Centre Relaunch DL
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Junction Fair In Centre Poster
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Junction Fair Jute Bag
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Junction Fair Marketing Plan and Strategy
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Junction Fair Blog Post
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Junction Fair Poster
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Wild & Free Media acknowledges the culture and creativity of the traditional owners of the Country on which we live and work, the Awabakal people and Nation. We recognise their continuing connection to the land, water and culture, and support their invaluable knowledge. We pay our respect to the Elders past, present and emerging.