Cveta came to us just looking for a new tagline.
But she left with so much more.
Cveta’s personal brand story began 3 years ago. Cveta is an unconventional Newcastle-based real estate agent with a genuine personality that shines through in all aspects of her life. But after 3 years of the same message. We felt it was time to bring more to the table and instead of focusing on what, we focussed on why.
Cveta’s powerful mantra of “Real talk, Expert Real estate” positions her as a daring agent in a sea of industry sameness. She’s not just about selling houses, she’s about keeping it real with you.
Our task was to unlock the value this mantra and position her name as the genuine down-to-earth person she is.