Space Design Architecture (SDA) came to Wild and Free Media already as a successful and
reputable architecture firm in Newcastle. Formed in 2012, SDA is a team of experienced
architects, designers and project managers who create inspiring spaces using accessible
materials in interesting ways.
Their challenge to us was to help them create a viable business with a good variety of stimulating
projects - where they could utilise their abilities to solve design issues and create value and
quality spaces for their clients.
Always at the ready for an
experiment, we conducted an
intensive brand workshop that
uncovered the deep-rooted
essence of SDA – people are
the most important materia
they work with.
From that positioning
statement grew the concept of
‘Tested on Humans’.
SDA, humans are who they
are designing for and also
who they are working with.
The way they design, the way
they work with suppliers,
builders, consultants, contractors and of course clients – all these aspects have been ‘Tested on
Humans.’ This compelling message appeals to any stakeholder and shows that SDA are focused
on their needs, whether they be a developer, prospective employee, consultant, builder, project
developer or an end user of the space they create for.
We believed it was imperative to showcase how relationships are at the epicentre of SDA. Their
sense of humour and the way they work with their clients and consultants all demonstrate just how
much they value people and good relationships. The better the relationships, the better the briefs,
the better the solutions, the better the outcomes for everybody.